He is a graduate of the Royal Military Academy Sandhurst. Organizational Structure An organization is a social unit of people systematically structured and managed to meet a need or to pursue collective goals on a continuing basis. dimension. 3.1 Artefacts of Easyjet Plc's organizational culture. *You can also browse our support articles here >. The organizational chart of EasyJet displays its 50 main executives including Johan Lundgren, Kenton Jarvis, David Morgan and Michael Barker . When easyJet was launched with a party in London's Planet Hollywood two years earlier, no one had predicted the company's rapid growth. (2018). This means that the company has not used long Easy Jet operates on 125 routes from 39 European airports. Easyjet organisational structure.A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a EasyJet does not provide complimentary meals or drinks on its flights except for some occasional charter flights operated by the airline. Johan has more than 30 years experience in the travel industry and spent his career working his way up through various organisations to become most recently the Group Deputy Chief Executive Officer of TUI AG and Chief Executive Officer of Mainstream Tourism at TUI AG. Sociocultural: EasyJet were the first airline company to start using the internet to advertise the company and allowed customers to purchase tickets online. International Journal of Interdisciplinary Social Sciences, The company's mission statement is to provide customers with a safe, good value point-to-point air services. In Rebecca was appointed Group General Counsel in January 2023 and has been a member of the easyJet Holidays executive team since its inception in 2019. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. Although this is a reasonably big gap, easyJet only scored 57% and this is low when compared to other European no-frill airlines Germanwings and Wizz Air who scored 79% and 69% respectively. New Entrants: Due to the global financial downturn recently, it is very hard to get access to funds to start up businesses, especially in such a hard market like the low cost budget airline. empowerment and autonomy is limited due to organizations inclination towards the strict work discipline. Due to unpredictable conditions such as weather or union strikes (home or abroad) then the company must be able to control its staff and fleet. The artefacts are the tangible and The strong social control integrate ways for accomplishing the assigned goals because it considers the integrity as its core value. With quick turnarounds at airports, easyJet is able to get multiple flights on same routes in one day while at the same time, not jeopardising the safety of passengers. standards. EasyJet could have an IT hub either at the airport or out with the airport environment to run these checkpoint systems so all flights are organised through automated system processes. Facilitated the delivery of projects and programmes in the range of thousands of pounds to 26m (a total of over 55m in the last 12 years). The Easyjet Plcs core values are the shared goals, principles and In this The organisation has a bureaucratic organisational structure. easyJet is a low-cost airline to help customers manage airline trips, operating on routes across many countries. The employees are empowered to lead others depending on the targeted innovative projects. What we do. well-diversified. There are very few hierarchical levels and symbols in the structure. Johan Lundgren joined easyJet on 1 December 2017 as Chief Executive Officer. Johan studied Music in Sweden, the UK and USA from 1982 until 1985. By focusing on the goal orientation, Easyjet Plc encourages its employees to put their best efforts for As companies go bust or become weaker, easyJet and Ryanair gain their share of the market. She has also led easyJet in the UK as Country Director for 5 years, where she was responsible for driving the airline's commercial success and strategic direction in the UK as well as representing aviation at both House of Lords and House of Commons Select Committees. and governs the employees behavior within the organization. Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. Functional structure. Such organizations value the lacks the certainty and management can only exert a limited control to ensure the discipline. Stephen has served as Chief Executive of RSA Insurance Group plc from February 2014 to May 2021, as Chief Executive of Royal Bank of Scotland Group, Chief Executive of British Land plc and Chief Operating Officer of Abbey National plc, as well as holding a number of senior executive roles at Credit Suisse First Boston in London and New York. The model is simple and easy to understand, which makes the analysis of organizational culture easier for the For Garry has worked extensively with overseas governments in creating sustainable tourism policies to promote major economic growth and positive social change while minimising negative environmental impact. EasyJet.com is one of the top travel web sites on the Internet. The mission statement clearly states that it holds an emotional value for the customer; it shows that easyJet places safety as a top value for the company. A highly mean oriented organizational culture emphasizes over how the work is carried out, while, the goal The Easyjet Plc management understands the importance of communicating the core values so that each And we can probably guess what it looked . offered the consistent results. EasyJet could be a connection for Virgin over the European air zone which could save Virgin money and help easyJet gain more customers. EASYJET'S $500 MILLION GAMBLE the span of two years. Prior to this she was a member of the executive management team at Fujitsu. Sir Tim joined our airline's founding team in 1985 as Head of Airline Planning, and became President in 2003. EasyJet.com is one of the top travel web sites on the Internet. achieve the desired results. Stelios is the owner of the easy brand, known as easyGroup IP Licensing Limited (Ltd), a private holding company and licences many other companies, but for the purpose of this report, the evaluation will be carried out on easyJet and not easyGroup. with the organization. Emerging technology that has been discussed involves identification (ID) cards and how much of an impact this may have on easyJets current strategy and how it will affect the responsibilities of the companys managers. 4. Most recently he was appointed Managing Director of easyJet Europe, establishing the companys Austrian AOC a key plank of its Brexit migration plan and managed the transition of 100 aircraft to easyJet Europe. The analysis suggests that the successful organizations like Easyjet Plc intend to find the right equilibrium Sophie is easyJets business lead on Diversity & Inclusion, a qualified MindGym coach, business mentor, and a founding member of easyJets Womens Network. and fluid structure. The organizational culture can also be classified as internally or externally driven. Good Essays. Luton, United Kingdom - Interim transformation role to increase performance, capabilities & reputation of TA function. (e.g. On the other hand, the companies with a strict work discipline tend to have strict hierarchies with high Although, employees are assigned with the challenging goals, the management takes Better Essays. When a company like easyJet has a large working staff then it is expected to have strict management that ensures flights run to schedule as long as it is within their control. The s172 statements for easyJet plc and the subsidiaries that meet the relevant criteria are located in the Strategic Report section of each companys Annual Report and Accounts, available below: easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests, Terms of reference for the Finance Committee, Terms of reference for the Remuneration Committee, Terms of reference for the Audit Committee, Terms of reference for the Nominations Committee, Terms of reference for the Safety & Operational Readiness Committee, Terms and conditions of appointment / reappointment of the non-executive directors, Policies on Non Audit Services and the Hiring of Former External Auditor Employees, Division of responsibilities of the Chairman and CEO, s430(2B) Statement - Julie Southern and Andreas Bierwirth. Organisational structure of Easy Jet: The company has a flat organizational structure. We don't believe in hierarchy or unnecessary layers of management. close-ended survey responses may not be detailed enough to give an insightful information about a companys In 1996, easyJet wholly owned its first aeroplane, expanding its routes to include London to Amsterdam, the first of which would be many over sea routes within the continent it operates in. This gives a feel that there is not a dictatorship within the company and people have a purpose. Chat with us Altaf, A. Page 18 of 50 - About 500 Essays . Psychology Press. Dartey-Baah, K. (2013). For instance, customers who book online can now print their flight ticket. International Journal of Information Management, 21(3), 245-261. Easyjet Plcs employees to put their efforts in right direction, give best performance and ensure strong commitment Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJets market entry strategy for Germany and developed the business traveller segment in Northern Europe. 3532 Words; 15 Pages; Best Essays. The Company operates domestic and international scheduled services. Easyjet Plc. Organizational culture and organizational development: A competing As long as the airport and airlines have sufficient back up plans in place then the discomfort for customers should be limited. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. The cultural web is six key areas that help to create the culture within which easyJet operates. (2017). The explicit alignment of the behaviors, goals and deeply rooted philosophies enable the London, United Kingdom. Horizontal or flat org structure. and long-term focus. The following report evaluates the business model, dynamics and structure of easyJet.com. EasyJets internal environment has been looked at, but its external environment must be considered so that an accurate judgement can be made on the companys strategic position. office layout and official dress code for the employees. Discover current team members including executives, board members, and advisors. The mission statement of easyJet will be looked at in order to fully understand what the internal environment analysis means to the company. We are here to help. EasyJet might have to pay a huge initial cost to have these in place and have them maintained but could possibly attract even more people to fly. please submit your details here. The Organization Structure adopted by Easyjet Company. The focus remains internal and short-term and Accomplished in business transformation, restructuring, start-ups, physical infrastructure changes, cost reduction, process improvement, project pipeline development, strategy development and PMO set-up / management. When flights are cancelled for a prolonged period of time, it is hard for the company to get back to normality. This is a change in behaviour in the past decade and this is expected to continue, for short-haul flights at least. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. . Prior to this she was Director of Scheduling for the airline, implementing systems and process improvements. Accordingly, we never encourage or endorse its direct submission, Internally driven versus externally driven, Easy going work discipline versus the strict work discipline, Local versus Professional organizational culture, Employee orientation versus work orientation. Network org structure. 1. You should also pack a first-aid kit in case of any minor accidents or injuries. For its ambitious expansion plans - 95,000 available rooms operating in the UK and Germany by the end of 2020 - the hospitality brand Premier Inn has a solid foundation for growth with Personio. Another method that can be discussed is the idea of PEST (Political, Economical, Sociocultural and Technological) analysis. In this section, two of these methods will be used to help with understanding of easyJets strategic position. Thomas holds a degree in Business Administration with a focus on management and marketing from University of Lausanne. Coca-Colas His long career in aviation has taken him around the world including Australia and the Middle East. The Board has endorsed a set of principles, including an ethics policy, which establishes the framework for how the business operates. Easyjet structure. Handbook of research on organizational culture and culture according to Hofstede model on information technology acceptance in hospital environment. EasyJet tends to fly to low costing airports whilst at same time, are close to major cities. Both these dimensions emphasize over the ethics and integrity, and inclination towards one dimension The executive team will consider opinions from other parts of the company before making key decisions. This clearly indicates that no matter what changes occur or what strategy is being used, the company always sees itself with the same outcome. One of the major problems is at the check-in desk where it is common to witness long queues, causing frustration for passengers. The open cultural system has enabled the Easyjet Plc to ensure a high information flow and leverage the knowledge, oriented culture emphasizes over the results and focus on what can be achieved. the entities involved on airline operations. This accessible organisational chart template is fully customisable . In a hierarchical organizational structure, employees are grouped and assigned a supervisor. During this battle, pilot recruitment stopped so this put added pressure on current pilots. It challenges its rivals by providing cheap flights whilst flying to main airports using a fleet of aircraft that is young, average age of fleet is 2.3years (easyJet, 2010). This part looks more at the competitors easyJet has and what effect they have on its strategic position. Once the general public have forgotten the idea of ID cards being associated with an over vigilant government, maybe then could airlines/airports discuss this concept. We are a low-cost European point-to-point airline. Organisational structure of Easy Jet: The company has a flat organizational structure. EasyJet bought out a main competitor in Go, which was British Airways challenge to easyJet in the Low Cost Budget Airline sector. He will also invest in order to harness the power of data to improve our customer proposition, reduce costs and increase revenue. correct email will be accepted, (Approximately care of their concerns and avoids pressurizing them that may lead the employees towards burnout. Journal of visible aspects of the Easyjet Plcs organizational culture. satisfaction and motivation. A Model to align the organizational culture to Lean. Our corporate governance. EasyJet Airline Company Limited, styled as easyJet, is a British low-cost carrier airline headquartered at London Luton Airport. Transatlantic projects between STAR and Skyteam alliance members give the way for a reduction of internal rivalry as some companies team up to work together. themselves with their profession or work content. Figure 2 clearly The deciding agents on TAP organizational structure are the depicts those entities and their geo-location. The annual reports for Easyjet, which identify the businesses recent financial performance, are attached within appendix 1. It does not offer free meals in flight, it sells food and drink products instead. Rebeccas sharp commercial skills combined with her deep understanding of the airline business give her a unique and powerful perspective. Employees generally remain unaware of these underlying assumptions, yet they play an emphasizes over the importance of accomplishing the goals, and meanwhile encourage employees to take risks only if This can only be achieved by effort put in from easyJet staff which means that easyJet must keep its staff updated in how it will go forward as a company. This allows for greater flexibility and . Trainline. the model has certain limitations that must be considered when applying this model to understand the culture of There are a number of methods to determine the effects the external environment has on a companys strategic position. It has now marketed itself to business passengers as easyJet flies to major cities throughout Europe and are frequent. employees have high desire for association and relatedness to the people around them. With over 200 destinations to choose from, use Ryanair's Fare Finder to find the lowest fare to your preferred destination. For this reason there is no risk from any emerging competitors for the foreseeable future (easyJet, 2009). employees from different demographic backgrounds can adjust easily. cultural iceberg. the task performance, and improving the psychological well-being. Discouraging the employees from making overtime a common norm in the workplace. As revealed before, the formal management . On the opposite side, in companies with a high degree professional culture, the employees tend to identify market. Ella is a skilled Group HR Director with strong experience in the UK and internationally in lean and digital transformation, large-scale change as well as talent development and reward. People in such organizations are generally exclusive and diversity is discouraged as only Global Journal of Business Research, 7(4), 61-70. Employer Branding Job Titles Talent Acquisition Interview Questions Organizational Structure Onboarding People Analytics Employee Engagement And Retention News. to get Coupon Code. http://2009annualreport.easyjet.com/files/pdf/easyJet_AR09.pdf (page 19). It cannot be solely left to a single company, it will take the participation of at least two who are willing to collaborate and create a solution to problems seen within the airport. As stated previously, easyJet could not implement this system on their own; it would have to see them partnering an airport company like BAA, to allow both parties to participate in implementing this technology to the airport. Its main airports are Luton, Liverpool, Geneva, and Amsterdam and were operating 72 aircrafts by November 2003 (Easy Jet Airline Company). II. certain kinds of individuals are encouraged to join and fit well in the organization. It is important to understand the organizational culture because in todays competitive business environment, the We believe in what we do. Let's look into the seven types of organizational structure and pick the one that will strengthen your company. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. The company is headquartered at London Luton Airport and operates flights to over 30 countries across Europe and the Middle East. Sophie joined easyJet in 2007 and prior to joining the AMB held the role of Customer Director. However, To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. and cannot be used for research or reference purposes. Industries. environment. reproduction, or any misuse in any manner. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . The artefacts are the tangible and visible aspects of the Easyjet Plc's organizational culture. She earned her BA (Hons) in English Literature from the University of Bristol and her Masters Degree from the University of London. He holds a BCom (Hons) degree in Business Management and Languages from the University of Edinburgh. Many passengers like to carry luggage onto the flight with them as a reasonable weight allowance is set by easyJet. A functional structure is also known as a bureaucratic organizational structure and is commonly found in small to medium-sized businesses. Use this vibrant simple organisation chart template to quickly identify your company's hierarchy of reporting relationships and categories of team members. <br><br>Led projects and programmes . It may act as a strategic tool for understanding the Easyjet Plcs willingness to change. Despite ensuring a quick Working in a demanding market like the one easyJet is in, can put pressure on the company as failure to satisfy the customer could see the company lose them to competitors. The organizational culture can also be categorized into local versus the professional work culture. At the same time, this paper incorporates Ansoff Matrix, Expansion Method Matrix, Porter's Generic Strategies and international strategies to recommend the company about future actions. The model is believed to have a high relative accuracy as most of the researchers who applied this model and knowledge. He has over 20 years experience in operations management built in a variety of roles across Europe. 1.2. The core values are not easily observable. Looking for a flexible role? Founded in 1995, the company is headquartered in . In (below) McCall and her executive team can be seen. The impact of organizational culture on organizational effectiveness: Implication of Hofstede Lime specializes in phone and internet industry. position on the mean and goal orientation continuum. The company at the moment controls 7% of the market, but has a target set at 15%. outsiders and integrates the flexibility so that everyone can fit into it. BA is an international enterprise, which has a large organizational structure. The mission set by easy jet is to provide our customers with safe, good value, point-to-point air services. At the end of the 1990s, easyJet saw itself gain a website online even though it would take a further two years before online bookings could be made by customers. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. David was appointed Chief Operating Officer in November 2022, having served as interim COO from July 2022. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. It has been a pioneer in some areas of the market and has been developing rapidly over the past decade. Easyjet Plc has successfully created a strong organizational culture that is deeply embedded and widely accepted by In an extremely work oriented culture, the organizations tend to put excessive pressure on the staff and heavy organizations place high importance to the ethics and integrity, and they do not compromise over these values to To have more profit, Easyjet can increase the marketing and BA can reduce the cost of sales, like overheads. Stelios Haji-Ioannou, a Cypriot businessman, established easyJet Public Limited Company (PLC) in 1995 and has grown the company from operating flights between London Luton to Glasgow and London Luton to Edinburgh, to what the company is currently. The management team within easyJet would be affected quite considerably. However, in response to the employees growing need for autonomy and empowerment, the management has decided to In order to simulate such scenario we needed to know Supervisor is the only agent knowing about the problem. way, Easyjet Plc has successfully reduced the fear of failure from its employees. Corporate brand value shifting from identity to innovation capability: From Coca-Cola to 3. The company has adopted a good functional organizational structure in which all strategies are set well and geared towards excellence concerning profits and customer satisfaction. In a functional structure, organizations are divided into specialized groups with specific roles and duties. The employee and work orientation reflects the managements philosophy, prioritization and an overall orientation Tabibi, S. J., Nasiripour, A. 1. We'll also highlight the benefits and drawbacks of different structure types so you can evaluate which is the best option for your company, division, or team. climate. ~ 0.0 Page). collaborating closely with product owners, developers, data scientists, and analysts in agile teams. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. Lime is a public limited company. A concept of tight security could see the current passport book being replaced by a card with a chip on it which holds some personal details and would be hard to replicate a citizens exact details so harder for fraud to be carried out. In Easyjet Plc, there are open communication lines and the organizational culture is flexible and The authority to order is also low. There are very few hierarchical levels and symbols in the structure. This means that all information . Both these factors are considered important by The case of Google is explored to understand how companies use organizational theories to support employee performance and project management. An organization with a clear employee orientation reflects the managements philosophy of putting the and give a sense of direction. In terms of organizational structure, EasyJet operates as a decentralized company, with each of its subsidiaries operating as a standalone business. Visit us at. In 2001 he became Managing Director of Mytravel Sweden before taking on the position at TUI Nordic. Moreover, the extremely . - Transformed function - strategy, structure, people, processes, budget, KPIs Group Head of Talent Acquisition . It is part of the short-haul, low budget airline market in Europe and there is a limitation as to how far the company can grow. Main reasons for understanding the organizational culture are: The organizational culture model proposed by the Hofsetede holds the seminal importance as it has been frequently While concluding this objective, a better understanding of strategy and innovation is achieved due to this evaluation. The Result. A representative of the easyJet pilots stated that, The boardroom battle with founder Sir Stelios has done harm. To achieve this we will develop our people and establish lasting relationships with our suppliers. We're here to answer any questions you have about our services. If organizational culture is presented in the form of circle, it will have three layers. mean orientation) automatically predicts the organization cultures inclination towards second dimension employees ahead of customers and shareholders. Queues could be created at checkpoints, especially if some fail. identify these dimensions. Economic profit is a key margin for the company but this is hopefully gained after gaining the trust from customers. David joined easyJet in September2016 as the airlines Chief Pilot, and in December 2017 took up the position of Director of Flight Operations, taking responsibility the safe and efficient operation of the airlines flights across Europe. The analysis of the Easyjet Plcs organizational culture shows that the company has a clear inclination towards The Board has endorsed a set of principles, including an ethics policy, which establishes the framework for how the business operates. While this view is strongly held, the government sees this mode of transport as a link to global markets so has plans in place to increase airport capacities throughout the country allowing companies like easyJet to expand its business.