Not bad for someone whose slow recovery from a broken foot left her wanting to bail on trying to make it to Tokyo. Sports business experts have told CBS MoneyWatch the wave of sponsorship deals are still in their infancy, but ultimately it could add up to spectacular income for at least some of the young athletes. July 29, 2021 | 2:05pm CDT Following Sunisa Lee's gold medal victory in the individual all-around at the Tokyo Olympics, Auburn head coach Jeff Graba is excited for the future. That number. Lee's longtime coach Jess Graba and Auburn coach Jeff Graba are twin brothers. She helped lead Team USA to a silver medal in the team final earlier this week, stepping up after Biles withdrew following the first rotation due to a medical issue. Lee was thrust onto the worlds stage when she won the all-around after Simone Biles withdrew from the event. And plenty will be possible, including book deals, brand endorsementsand if she chooses to start a gymnastics academy, she could put her name on it, "Suni Lee," Thompson says. Reels. Register for a free SBJ account to unlock one extra article per month. WME BUILDS BASEBALL PRACTICE: WME Sports has quietly built a baseball player representation practice that includes veterans such as the Houston Astros Carlos Correa and potential rookie of the year Garrett Whitlock, who pitches for the Boston Red Sox. [Lee is] now the new Americas sweetheart, Thompson added. When Suni Lee stepped onto the podium inside the Ariake Gymnastics Centre and placed around her neck the Olympic gold medal for the womens all-around, the 18-year-old U.S. athlete from Saint Paul, Minn., took her spot as the No. A life to begin. An Olympic gymnast and two of the sons of an NBA legend could make more money on Instagram than any other college athlete under the NCAA's interim name, image and likeness guidelines, a new report shows. I just didnt want to see myself fall back, she told Elle at the time. Matthes co-leads the division with WME agent and partner Jon Rosen, who became certified by the MLB Players Association in 2019 to represent Correa, who will be an unrestricted free agent this offseason. Verified. After shedding a few tears of joy at the conclusion of the all-around final while her family watched in celebration back home, Lee sought out the silver medalist, Brazils Rebeca Andrade, and congratulated her. [Lee is] now the new Americas sweetheart, Thompson added. Family and friends react as Sunisa Lee wins the gold medal in the womens gymnastics all-around. F1 and IndyCar start their seasons, the Rams partner with KAGR and Athletes Unlimited celebrates its anniversary with an expanded Nike partnership. Send us a tip using our anonymous form. Please enter valid email address to continue. - 1 day 8 hours ago, By But the 18-year-old will still be able to cash in on her new status as Olympic gold medalist as result of newly loosened NCAA amateurism rules. Team USA Gymnast Sunisa Suni Lee took home the gold medal in the all-around competition at the 2021 Tokyo Olympic Games on Wednesday, July 28. You would think that all the sponsors would be jumping on her, Dorfman said. A day after a thrilling victory in the women's all-around, the St. Paul gymnast insisted she's ready to go to start her college career at Auburn. Shes out of central casting. "I won't be doing any gymnastics. It remains to be seen what kind of endorsements Lee will cash in on, but the 18-year-old will have no shortage of options to take advantage of. By clicking Sign Up, you agree to our Terms and Conditions and that you have read our Privacy Policy. Everyone had been expecting Simone to win, and [Lee] stepped up. That is really a testament to Josh and how hard hes worked to establish himself as an MVP-caliber player at such an early stage in his career and with two years left on his rookie contract.. Among the sponsorships Biles earned five years ago were deals with Hersheys, Kelloggs and Nike. She won three Olympic medals during her first-ever games at the 2020 Tokyo Olympics, clinching one gold, silver, and . Team USA gymnast Sunisa Lee took home the gold medal in the womens all-around on Thursday, a victory that some marketers say could come with a seven-figure financial windfall for the 18-year-old star, who just shot her marketability into the stratosphere. Biography and booking information for Sunisa Lee, 2020 Olympic Women's Gymnastics Gold Medalist. Lee didnt flinch under the pressure, turning in the performance of a lifetime with a total score of 57.433 to hold of Brazils Rebeca Andrade for the gold. After her successful events in Tokyo, she took part in the famous Dancing With The Stars competition. And shell do so as one of the most marketable college athletes in the country. Longer term, her gold is even more valuable. Shes forever an Olympian and forever a gold medalist in the tradition of all the great female athletes of past Olympics, Burton said. What does that mean? Burton also noted that as an Asian American athlete, Lee also embodies diversitya valuable attribute to marketers today. The U.S. Olympic and Paralympic Committee puts a $37,500 sticker on a gold medal, which Lee will take home alongside $22,500 for the silver she helped Team USA earn in the team event and any other prize money she may earn for making the podium in the individual events. Hotel + Car/Transfers. Thompson echoed many of the same sentiments, adding that perhaps joining Biles on her sponsor-supported, post-Tokyo Gold Over America Tour could put Lee to an even stronger earning position. What they have is a short runway to Paris, and they have so much momentum right now that it could be carried through the next three years to add value to them, says Lisa Delpy Neirotti, director of the sports management program at George Washington University. So it'll be really exciting for me when I can just, like, go out and do stuff.". Graba, whose brother Jess is Lees longtime coach, said he has had conversations with Lee about the impact NIL can have on her college career. Lees team is seeking deals with brands that are authentic to Lee as a person. The slot was $4.547 million, and House ended up signing for $5 million. Apart from that, she is a huge pop music fan and loves Harry Potter. Lee, who signed with Auburn back in March, is expected to enroll in classes this fall. The run-up to the Olympics is a grind at the elite level. Lee and Carey's teammates, including Simone Biles, who withdrew from the individual competition to focus on her mental health, were seen Thursday in the stands in Tokyo cheering on Lee and Carey. With Lee still being a teenager, Dorfman could see sponsorships targeting younger demographics, like snack foods, pizza or fast-food restaurants. Under the new version of Rule 40, she can. https://www.sportsbusinessjournal.com/Journal/Issues/2021/08/16/Insiders/Labor-and-Agents.aspx. Athlete. Thompson said he could see Lee following in Biles footsteps, signing with a brand like Gap-owned Athleta or Canadian athleisure company Lululemon. thrilling victory in the women's all-around, St. Paul gymnast Sunisa Lee wins all-around title, From Olympic goals to Olympic gold Sunisa Lee's journey, Hmong Minnesotans cheer Lee's Olympic journey, Sunisa Lee battles them all in Olympic quest, Lee leaps toward her Olympic dream and history. Jeff Graba, Lee's future coach at Auburn, made sure to highlight in his remarks after Lee won the all-around that historically gymnasts who win this title would have to turn pro because they wouldn't be able to make money going to college. Brands that want to work with Lee in the immediate aftermath of Tokyo will pay a premium due to her demand, which means cash in her pocket and continued visibility that Burton said creates a sustainable revenue stream for Lees future. SPACs: What a Special Purpose Acquisition Company Means for Sports. Action Network said its list "not only shines light on some incredible emerging talent, but illustrates the changing face of college sport in the U.S.". Obviously she's going to have to work with an agent at some point here. We're just preparing for anything that's possible," he said, regarding her NIL potential, according to reports. Sunisa Lee competes on the vault during the women's U.S. Olympic Gymnastics Trials Sunday in St. Louis. "(College) just has been another one of my dreams and goals after the Olympics," the 18-year-old said Friday, less than 24 hours after edging Brazil's Rebeca Andrade for the top spot on the podium. The agreement pays Allen, who was the No. She attended Auburn University on a gymnastics scholarship and has been a regular there. As an Asian-American and the first Hmong-American to compete in the Olympics Lee also finds herself uniquely situated to put a face to a community that may be underrepresented, and certainly one that has faced increased discrimination of late. Lets talk seven figures, said Bob Dorfman, the creative director at Baker Street Advertising and a sports marketing expert. A star like this is also relatable to others, and when he breaks down and shows emotion like that, hes relatable.. Jeff Graba doesn't see why Lee can't go to school while enjoying the trappings that come with being a multiple-medal winner in one of the Olympics marquee sports. Recent changes to name, image and likeness rules now allow Division I NCAA athletes to monetize their marketability. Are you a print subscriber? 2 men found drugged after leaving NYC gay bars were killed, medical examiner says, College athletes profiting off of NCAA policy, College athletes take advantage of new NCAA policy, One way to fix Social Security? During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. Team USA gymnast Sunisa Lee took home the gold medal in the women's all-around on Thursday, a victory that some marketers say could come with a seven-figure financial windfall for the 18-year-old. Lee, who signed with Auburn back in March, is expected to enroll in classes this fall and compete for the Tigers the next several years. The previous four Carly Patterson, Nastia Liukin, Gabby Douglas and Simone Biles were teenagers at the time of their triumphs. . Olympic athletes are paid $37,500 per gold medal, $22,500 per silver medal and $15,000 per bronze medal, according to a 2018 report from CNBC. I just love the fact thatthank goodness for the NIL, because she doesnt have to make a horrible decision; shes capable of, in her words, I want it all. 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Sunisa Lee's life changed the second she placed a gold medal around her neck. Maybe she'll try to make the world championship team in 2022 and 2023. However, the elite athletes net worth is a bit of a mystery. "So I feel like if I were to go pro, it would have to be like something like really good.. Videos Tagged. Life & Style has affiliate partnerships so we may receive compensation for some links to products and services. Whereas four years is a long time, for some reason, the three-year cycle seems a lot more doable and more commercially viable to keep them alive in the limelight.. With her masterful gold medal performance amid a whirlwind of attention and emotion caused by Simone Biles withdrawal, Lee now moves into the role of Americas newest face of the Games. Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in Tokyo, Japan. Last week, Lee was moving into her college digs at Auburn. Montreal Vacation Packages. Khristopher J. Brooks is a reporter for CBS MoneyWatch covering business, consumer and financial stories that range from economic inequality and housing issues to bankruptcies and the business of sports. Lees NIL earnings potential was already high before her star turn Thursday in Tokyo. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. Its worth noting that had the Tokyo Games happened last summer as planned, that wouldnt have been the case. Still, she pressed on, telling the New York Times in 2020, I am tougher because of it. In addition to her gold medal, Lee won silver in the team event and bronze on uneven bars at Tokyo 2020. Lee also won bronze for the uneven bars and was part of the U.S. team that won silver. Team USA gymnast Sunisa Lee took home the gold medal in the womens all-around on Thursday, a victory that some marketers say could come with a seven-figure financial windfall for the 18-year-old star, who just shot her marketability into the stratosphere. Plugging a product or service on social media is just one way college athletes have begun cashing in. Were just preparing for anything, Graba said. The U.S. Olympics Gymnastics Team Ranked by Height: Simone Biles, More, Streaking! She plans to compete at Auburn in the meantime, which also adds to her earning potential with the emerging name, image and likeness market at the college level. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. 1.7m Followers, 376 Following, 152 Posts - See Instagram photos and videos from Sunisa Lee (@sunisalee) sunisalee. She helped lead Team USA to a silver medal in the team final earlier this week, stepping up after Biles withdrew following the first rotation due to a medical issue. She's in no hurry to find out. Time permitting, she should be able to make just as much money as she would have normally made.". The news, analysis and community conversation found here is funded by donations from individuals. When incoming freshmen are expected to report to their dorm rooms on The Plains on Aug. 11, Lee plans to be there. What a winner! Get browser notifications for breaking news, live events, and exclusive reporting. Jade Carey will attend Oregon State, Jordan Chiles will start at UCLA, and Grace McCallum will go to Utah. Its yeah, this is huge Its the biggest event of the Olympics. Get our latest stories in the feed of your favorite networks. Suni Lee Opens up About Her Struggles as a College Gymnast : Did Have That Nurse License Verification. Known for her skills at a very young age, Lee started competing in 2016 at the U.S. Classic. Suni opened up in May about how difficult it was to wait for the Olympics when it was postponed due to the coronavirus pandemic. Follow. Furthermore, she won two more medals in Tokyo to the delight of most fans. (AP Photo/Gregory Bull) (Its) probably bigger; bigger than that quarterback (Alabamas Bryce Young) who hasnt started a game and Im sure Nick Saban was kind of goosing that number just to get recruits, Dorfman said. Her breakthrough came at the 2019 US National Championships. Sports businessexperts have predictedthat individual college athletes could generate tens of thousands and even hundreds of thousands of dollars in sponsorships and endorsements during their school days. Those days are over thanks to recently passed legislation that allows collegiate athletes to make money off their name, image and likeness. Suni Lee propels Auburn onto national stage. The. But he swam only in relay events and was very much overshadowed by his all-star teammates Michael Phelps, Ryan Held and Nathan Adrian. No outlets have reported a figure for Suni, but judging by her past and present medal wins, it is clear that she has a sizable income through her sport. Community Rules apply to all content you upload or otherwise submit to this site. Lee now has two medals in Tokyo, with an opportunity to win two more individual events in the next week. In fact, Dressel already has backing from at least seven companies, including Speedo, NOBULL and Hersheys. All rights reserved. Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in. Cookie Settings/Do Not Sell My Personal Information. University of Central Florida sprinter Samieryah Bradwell signed a $10,000 deal with Sam's Club last month. Christina Aguileras Best Swimsuit Pictures, Scheana Shay: Why Husband Brock Took a Step Back From 'Pump Rules', VPRs Scheana Never Meant to Hurt Katie With Raquel, Tom Hookup, VPR's Raquel Leviss Reflects on Posting 'Polarizing' Tom Schwartz Photo, Why Love Is Blind's Deepti Is 'Not Ready' for a 'Serious Relationship', Summer House's Paige Explains Why Long Distance Works For Her and Craig, Summer Houses Carl, Lindsay Are Ready for Marriage, Babies, Jodie Woods Skipped Awkward Phase, Sister Jordyn Reveals, Jordyn Woods on Growing Up in the Public Eye: Believe in Yourself, Jordyn Woods Has Inseparable Bond With Boyfriend Karl-Anthony Towns. After the success she found in gymnastics, she took part in the famous tv reality show Dancing With the Stars. Theres almost always someone who emerges as the fresh new face of the Olympic Games, and it is almost always a female, Burton said. Deals Money Gifts Travel . - 1 day 2 hours ago. Winning an Olympic gold medal in the women's all-around competition is the most coveted title in gymnastics. It worked. 1 high school prospect, shortstop Brady House, who was taken No. He didnt waste the opportunity to showcase his talent this time around, setting either a world record or an Olympic record in all three of his individual events. Also, Lee and her teammates competing in college could join Biles in an ad for Athleta and profit from it as long as it doesn't violate the confines of the trademark of their respective colleges. Market data provided by ICE Data Services. Pressure of Being the Olympic Gold Medalist, How Is She Real: Olympic Champ Suni Lees Unbelievably Flawless Performance in She will also rake in appearance and speaking fees for years to come, as she emerges as the Olympic movements next It Girl, a title he says American gymnasts have taken on after successful Summer Games since Retton won gold at the 1984 Olympics in Los Angeles. Its good for our program because, you know, it brings a lot of national recognition to us. As of Thursday afternoon, Lee has surpassed 706,000 followers on Instagram and nearly 73,000 on Twitter numbers that will surely continue to grow. Front of the Home Crowd Leaves Fans Bewitched, Tokyo Olympic Gold Medalist Suni Lee Achieves a Novel Feat in College Gymnastics, It Meant Everything: Simone Biles Teammate Opens Up On Replacing Her During He is only the fifth swimmer to win five golds at a single Olympics, joining a star-studded group that includes Michael Phelps and Mark Spitz. That shes only 18 also means shell be 21 when the next Summer Olympics come around in 2024, leaving the possibility for her to defend her gold in Paris. Regardless of where her career continues, marketers expect sponsors to line up to work with Lee the way they did for Biles back in 2016.
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